Graff
Jewelry
The founding of Graff in 1960 by Laurence Graff marked the start of an extraordinary journey spanning over five decades, which continues to this day. Throughout its rich history, Graff is said t...
The founding of Graff in 1960 by Laurence Graff marked the start of an extraordinary journey spanning over five decades, which continues to this day. Throughout its rich history, Graff is said to have handled more diamonds of notable rarity and beauty than any other jeweller, and to this day continues to inspire and excite the world's most discerning clientèle with its jewellery. The world's most fabulous jewels can be found in over 30 stores worldwide, including London, New York, Moscow, Beijing, Hong Kong and Tokyo.Brand Details
Founder
Laurence Graff
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Women
Graff Latest News
Graff's First Unisex Diamond Collection
Graff has launched its first-ever unisex diamond collection, named after its founder, Laurence Graff. The collection features the brand's iconic heritage.
Graff Gets New Designs from SomeOne
SomeOne has created new designs, influenced by the brand's monogram and metalwork, for packaging of Graff's products.
Graff Gives its Signature Logo a Make Over
Graff lets its customers know that it is renovating its butterfly motif for its new Butterfly collection with an ad campaign.
Graff Financial Report 2023
Last fiscal year ended on December 31, 2022
