Company Boardriders, Inc
Country United States
Email info@mervin.com
Telephone +1 206-204-7800
Market Segment Mass Market
Core Business Accessories

GNU Financial Report 2018

 
 

Boardriders, Inc Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

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Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20152014Δ
2015/2014
2013Δ
2014/2013
2012Δ
2013/2012
CAGR
Current Assets        
Total Assets        
Current Liabilities        
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Official Websites

GNU website
GNU ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1977
City
Washington
Country
United States

Founder

Mike Olson

Designer

Team of designers

Profile

Gnu was founded in the early 80's by Mike Olson who pioneered deep carving sidecuts and has been hand building snowboards since 1977. Today every Gnu is still handbuilt by Mike and the snowboarders with jobs at Mervin Manufacturing in Washington State. Banana tech or C2 BTX banana / camber combo and Magnetraction serrated edges are standard on every Gnu snowboard. Every gnu is built with impact resistant internal end grain sidewalls as well as tough and fast UHMW external sidewalls. Ultra-lightweight rugged "polymer bumper" sandwich tip and tails are standard on all Gnus. Steel edges are used for control along the contact area of every Gnu and are tucked in just past the contacts...heavy unecessary steel edge is eliminated from tip and tails. Portland based artist and graphic designer Tim Karpinski works with Mervin and the Gnu Art Stable to create all gnu visuals.

Business Strategy

Market Positioning

Mass Market

Core Business

Accessories

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
 

Boardriders, Inc profile

Name Boardriders, Inc
Website
Country United States
VAT Number n.a.
Telephone n.a.
Fax n.a.
Date of foundation n.a.
Type of Company Private

Headquarters

Ownership (Top Shareholders)

Formerly Quiksilver, the company caters to the young and athletic with surfwear, snowboardwear, sportswear, and swimwear sold under the Quiksilver, Billabong, Element, VonZipper, and Roxy names, among others. It also owns the DC Shoes brand of footwear and apparel for young men and juniors. It sells its apparel, footwear, and accessories in specialty and department stores worldwide, as well as through its own network of about 630 retail stores. It emerged from Chapter 11 bankruptcy protection in 2016 and is now owned by Oaktree Capital Management; in 2018 it bought rival Billabong.

Boardriders, Inc Brands

 

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