GNU
Market Segment
Mass Market
Core Business Accessories
Core Business Accessories
GNU Financial Report 2018
Boardriders, Inc Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of USD | 2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of USD | 2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Boardriders, Inc Annual Report
Official Websites
GNU website
GNU ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
1977
City
Washington
Country
United States
Founder
Mike Olson
Designer
Team of designers
Profile
Gnu was founded in the early 80's by Mike Olson who pioneered deep carving sidecuts and has been hand building snowboards since 1977. Today every Gnu is still handbuilt by Mike and the snowboarders with jobs at Mervin Manufacturing in Washington State. Banana tech or C2 BTX banana / camber combo and Magnetraction serrated edges are standard on every Gnu snowboard. Every gnu is built with impact resistant internal end grain sidewalls as well as tough and fast UHMW external sidewalls. Ultra-lightweight rugged "polymer bumper" sandwich tip and tails are standard on all Gnus. Steel edges are used for control along the contact area of every Gnu and are tucked in just past the contacts...heavy unecessary steel edge is eliminated from tip and tails. Portland based artist and graphic designer Tim Karpinski works with Mervin and the Gnu Art Stable to create all gnu visuals.
Business Strategy
Core Business
Accessories
Target
Men
Women
Kids
Product Categories
Accessories
Apparel
Boardriders, Inc profile
Headquarters
Ownership (Top Shareholders)
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