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The giuliano Fujiwara brand made its debut in Milan in 1986. Yoshiaki Fujiwara, the mastermind behind the brand, and his new concept of Minimalism were a huge influence not only on Italian fashion but also on the international fashion scene. Wabi-sabi (the use of shadow as the "dark side" of evident beauty and a new seemingly off-balance silhouette) is the aesthetic influencing the creations of giuliano Fujiwara that represent present and future through the use of traditional Italian sartorial technology.
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