Giselle Bundchen, launched a lingerie line last year in partnership with Hope, Brazil's version of Victoria's Secret. Instead of just licensing her name to the company, she created her own brand, Gisele Bundchen Brazilian Intimates.
The concept was for lingerie that is both sexy and sophisticated, and it worked. The model took care of the creative direction and made a point of proving each design unique to her brand. HOPE is responsible for the production, distribution and brand management.
The collection follows the main trends of fashion and technology, combining sensuality and sophistication to what is most modern in fabrics such as silks, satins and microfiber levíssimas, always with great inspiration and modernity. Gisele Intimates brand can be found in the online store of the brand in stores and multibrand stores HOPE.