Gisele Bündchen Intimates
Market Segment
Mass Market
Core Business Underwear & Lingerie
Core Business Underwear & Lingerie
Gisele Bündchen Intimates Financial Report
HOPE DO NORDESTE LTDA Financial Report
Financial Data for this company are not publicly available
Official Websites
Gisele Bündchen Intimates website
Gisele Bündchen Intimates ecommerce
Official Social Media
Brand Description
Establishment
Year
2011
City
Sao Paolo
Country
Brazil
Founder
Gisele Bündchen
Designer
Team of designers
Profile
Giselle Bundchen, launched a lingerie line last year in partnership with Hope, Brazil's version of Victoria's Secret. Instead of just licensing her name to the company, she created her own brand, Gisele Bundchen Brazilian Intimates.
The concept was for lingerie that is both sexy and sophisticated, and it worked. The model took care of the creative direction and made a point of proving each design unique to her brand. HOPE is responsible for the production, distribution and brand management.
The collection follows the main trends of fashion and technology, combining sensuality and sophistication to what is most modern in fabrics such as silks, satins and microfiber levíssimas, always with great inspiration and modernity. Gisele Intimates brand can be found in the online store of the brand in stores and multibrand stores HOPE.
Business Strategy
Core Business
Underwear & Lingerie
Target
Women
Product Categories
Underwear & Lingerie
HOPE DO NORDESTE LTDA profile
Telephone
+55 1121692246
Fax +55 1133313001
Date of foundation 1966
Type of Company Private
Fax +55 1133313001
Date of foundation 1966
Type of Company Private
Headquarters
Ownership (Top Shareholders)
HOPE DO NORDESTE LTDA doesn't provide the information on its shareholders.
HOPE DO NORDESTE LTDA Brands
Gisele Bündchen Intimates Marketing Research
Fashionbi Index Book 2014
A brand's consideration has become so central in contemporary marketing and communication activities ...
102 pages
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