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The British sailing wear brand Gill was established in 1975, after Nick Gill realized that specialist clothing for dinghy sailing was lacking at that time. In 1980 the brand was appointed official ...
The British sailing wear brand Gill was established in 1975, after Nick Gill realized that specialist clothing for dinghy sailing was lacking at that time. In 1980 the brand was appointed official supplier to the British Americas Cup entry "Lionheart". Innovative low windage garments featuring bulk ewducing zips in arms and legs were developed for that occasion. In 1985 the "Atlantic" Offshore range was launched to spearhead a move into the serious offshore clothing sector. A year after a lucrative deal to supply the British Airways ground staff with wet weather gear was signed. The Gill Storm Jacket became iconic. In 1988 the product range extended to include boots, gloves and Polartec® fleece to complete the sailing kit bag and in 1989 the innovative 2 piece Dinghy System was designed and developed, replacing the conventional one-piece dinghy suit and changing the face of dinghy clothing from that moment on. 1992 was the expansion year, thanks to the finalization of the building developments begun in 1987. A new warehouse, offices and development centre were added. In 1994 Gill was appointed official clothing supplier to Team GBR, the British Olympic Sailing Team, whilst Technical clothing provider to Chessie Racing in 1997. A new Ocean range was developed and the concept of no linings in 3-layer garments adopted. The brand was also appointed official clothing supplier to illbruck for the 2003/2004 Ocean Race. A complete 3-layer clothing system was designed and developed, including the less in better concept for the Ocean range. In 2004 the five Dot fabric classification system was created and the brand moved from high profile branded fabrics to provide better quality and value to the customer. A complete new glove range was developed in 2007, including the patented Pro Glove, which was tested as 3 times more durable than any other glove on the market. In 2008 a new 4000 sq foot R&D center was inaugurated in Nottingham to support the head design and development for the next decade. In the same year the Compressor Vest was launched and the brand was appointed technical clothing supplier to the Disney Film Documentary "Morning Light". The Race collection was extended in 2009 to include sports boats and Grand Prix sailing. The lightest performance waterproof sailing jacket was produced. In 2010 Gill was confirmed as Technical Clothing Partner to Emirates team New Zealand for TP52 and Louis Vuitton Series, as well as to Cowes Week. The next year, Gill announced a joint sponsorship of the Volvo Gill Optimist Sailing Class and the Gill Sunsail Racing Series was launched. In 2012 the brand was appointed Official Clothing supplier to the RYA British Keelboat Academy and Sport Development Squad and awarded the Queen's Award for Enterprise, as a result of building export sales to 75% of total revenue in 2011 financial year ending September 2011.Brand Details
Founder
Nick Gill
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women, Kids
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