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The art of watchmaking in its most accomplished form. The Swiss manufacturer Frères Rochat has taken up the ambitious challenge to revive one of the most unique legends in the history of watchma...
The art of watchmaking in its most accomplished form. The Swiss manufacturer Frères Rochat has taken up the ambitious challenge to revive one of the most unique legends in the history of watchmaking: an iconic name in the world of horological engineering, the art of watchmaking in its most accomplished form, and the legacy of craftsmen who once gave birth to the most exceptional mechanical songbirds of their time. The Rochat brothers’ Golden Age takes place in the first half of the 19th century, a time in which Genevan watchmaking reaches the zenith of its excellence, with the development of highly complicated timepieces. Possessing such expertise earns Geneva the coveted status of world capital of watchmaking. Jean-Jacques Rousseau, descended from a family of watchmakers, sums up this worldwide reputation up in one sentence: “Walk through the St. Gervais district and you’ll find all of Europe’s horologery”. It is a prosperous time, marked by the watchmaking corporations’ power and the goldsmiths and jewellers’ fame. Their boutiques set up on the right bank of the Rhône river, these dream-weavers and emotion-provokers are considered great artists. During this time, new expertise is emerging: engravers and enamellers become contributors to the creation process of this horological jewels, coveted by the richest international clientele. The story and fame of the Rochat brothers perfectly matches this time period and this collection of renowned craftsmen, experts in their field. Two centuries of history and of skill, faithfully and passionately passed down to the present day, as can be seen in our contemporary productions, which will be on display for the Frères Rochat’s Bicentenary commemoration.Brand Details
Founder
Samuel Rochat
Designer
Stéphane Velan
from
2013to
currentBrand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
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