Freitag
Accessories / Bags
It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functio...
It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying. Quite unintentionally, the brothers landed a hit. Today FREITAG products are sold and copied all around the globe. Since the original messenger, Markus and Daniel have put out more than 40 different products, with more in the pipeline and even more up their sleeves. In 2010 they launched the new FREITAG REFERENCE line. FREITAG products are still produced in Switzerland, next to that same highway extensionBrand Details
Founder
Markus Freitag
Designer
Daniel Freitag
from
1993to
presentMarkus Freitag
from
1993to
presentBrand Strategy
Market segment
Bridge
Core business
Bags
Targets
Men, Women
Freitag Latest News
Freitag's Mono-Material Bag
Freitag prioritizes circular fashion with its mono-material backpack by creating it with only one material that can be recycled as a whole.
Freitag Breaks Its Own Signature Style
Freitag reveals its new backpack that abandons its traditional style but sticks to its original values.
Freitag Discloses Its Recyclable Backpack
Freitag launched its first recyclable backpack with mono material and eliminated truck tarps.
Freitag Designs a Bag from Waste Airbags
Freitag has created a new multipurpose, foldable, lightweight rucksack named F707 Stratos made from discarded airbags and tarpaulins of trucks.
Freitag Financial Report
Last fiscal year ended on December 31, 2023
