It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying.
Quite unintentionally, the brothers landed a hit. Today FREITAG products are sold and copied all around the globe. Since the original messenger, Markus and Daniel have put out more than 40 different products, with more in the pipeline and even more up their sleeves. In 2010 they launched the new FREITAG REFERENCE line. FREITAG products are still produced in Switzerland, next to that same highway extension