Freitag
Market Segment
Bridge
Core Business Bags
Core Business Bags
Freitag Financial Report
Freitag Updates
Freitag lab AG Financial Report
Financial Data for this company are not publicly available
Official Websites
Freitag website
Freitag ecommerce
Official Social Media
Brand Description
Establishment
Year
1993
City
Zürich
Country
Switzerland
Founder
Daniel Freitag
Markus Freitag
Designers
Daniel Freitag
1993 - present
Markus Freitag
1993 - present
Profile
It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying.
Quite unintentionally, the brothers landed a hit. Today FREITAG products are sold and copied all around the globe. Since the original messenger, Markus and Daniel have put out more than 40 different products, with more in the pipeline and even more up their sleeves. In 2010 they launched the new FREITAG REFERENCE line. FREITAG products are still produced in Switzerland, next to that same highway extension
Business Strategy
Core Business
Bags
Target
Men
Women
Product Categories
Accessories
Bags
Freitag lab AG profile
Telephone
+41 43 210 33 33
Fax n.a.
Date of foundation 1993
Type of Company Private
Fax n.a.
Date of foundation 1993
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Freitag lab AG doesn't provide the information on its shareholders.
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