Fredericks
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
When Frederick Mellinger founded Frederick's of Hollywood in 1946, he believed that incredible lingerie could make a woman feel beautiful from the inside out. Little did he know a legend was born. ...
When Frederick Mellinger founded Frederick's of Hollywood in 1946, he believed that incredible lingerie could make a woman feel beautiful from the inside out. Little did he know a legend was born. After opening the first store on Hollywood Boulevard and introducing black lingerie to the United States, the company became an instant smash with many a glamorous Hollywood actress—the ones American women worshipped as their style icons. It wasn't long before the company would revolutionize the future of fashion. More than a few of today's lingerie essentials were born at Frederick's. "The Rising Star"—the world's first push-up bra, was launched in the early 1950s to great success, and today is emulated by intimate apparel manufacturers around the world.Brand Details
Founder
Frederick Mellinger
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
Fredericks Financial Report 2023
Last fiscal year ended on July 30, 2013