Fred Perry
Accessories / Active Wear / Apparel / Bags / Shoes / Swimwear
Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout their hi...
Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout their history they have always stayed true to their ethos of authenticity, integrity and attitude. The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the pair launched what was to be Fred Perry's most famous garment: a slim fit cotton pique shirt with Laurel Wreath embroidery. From the beginning, Fred Perry - and the tipped pique shirt in particular - has been associated with a whole series of subcultures driven by musical affinities. Mods, skinheads, suedeheads, soul boys, rude boys, two tone. There was even a short-lived subculture known as the Perry Boys. When Britpop took the world by storm in the mid 1990s it was no surprise to find bands like Blur and Oasis sporting the epitome of street fashion credibility. Today our Laurel Wreath logo is recognisable worldwide, with shops and customers across 50 countries around the globe. The original Fred Perry cotton pique shirt is still made to the same high standards and is synonymous with underground fashion and British cool. We have collaborated with some of the most exciting and respected artists and designers: from Raf Simons to Richard Nicoll; Emma Cook to Amy Winehouse. Fred Perry continues to search out new and interesting associates to bring innovative ideas to our iconic styling.Brand Details
Founder
Tibby Wegner
Designer
Raf Simons (menswear)
from
2008to
PresentBrand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women, Kids
Fred Perry Latest News
Fred Perry announces good financial results for 2019
Fred Perry has filed its financial results for 9 months of 2019, despite lower profits, the company is hoping newness in collections will push margins.
Fred Perry Links With narifuri For Cycling Capsule
Fred Perry has teamed up with Tokyo-based cycling brand narifuri for a four-piece capsule collection that sees the former’s classic polo shirt fused with performance-driven cycling features.Founded in 2007 with a simple concept o...
Fred Perry's New Collection Takes A Trip To Jamaica With ...
Fred Perry are back with their latest collection, this time tapping up self-proclaimed "travelling tailors" Sam and Shaka of Art Comes First. This new capsule reworks the Fred Perry archive, with inspiration coming from photograp...
Fred Perry with Miles Kane
Fred Perry joins forces with the musician Miles Kane for a 70s-influenced capsule collection that revisits the brand's archival classics.
Fred Perry Financial Report 2023
Last fiscal year ended on December 31, 2019
