Francis Leon
Apparel / Shoes
Francis Leon is a high-end street wear label, founded in Australia and based and stocked internationally. Defined by their combination of tomboy styling, sharp construction and casual effortlessnes...
Francis Leon is a high-end street wear label, founded in Australia and based and stocked internationally. Defined by their combination of tomboy styling, sharp construction and casual effortlessness, Francis Leon pieces are masterfully tailored with a sports-wear influence. With mechanically panelled leather jackets at the label’s core, each collection follows a nonchalant yet sophisticated signature, combining unlikely mixes of high quality leathers and sportswear fabrications, and feminine cuts with masculine styling. Inspiration is found in the pages of old superhero comic books, in the manifesto of the Italian Futurists, and in the systemic strength of urban landscapes and fast machines, ultimately taking form in dynamic paneling and functional detailing. Francis Leon sources high-quality materials from around the world, from supple Italian leathers and natural linens from Europe, to unusual wool knits, soft Japanese cottons, and sleek performance fabrics from Asia such as neoprene and sportsmesh, ensuring each piece not only looks but feels exceptional. Each garment incorporates Francis Leon’s mandatory texture mash-up, intrinsic to their aesthetic signature, but also allows for functionality and ease of wear – jersey sleeve inserts enable comfortable styling; pockets proliferate inside and out; and sportsmesh linings ensure breathability and comfort. Since its inception in early 2009, Francis Leon has rapidly progressed from local to global, now stocked in leading department stores and boutiques throughout Australia, Asia, Europe and the United States.Brand Details
Founder
Francis Leon
Designer
Francis Leon
from
2009to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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