Company Forever New Clothing Pty Ltd
Country Australia
Telephone +61 3 9859 9111
Market Segment Mass Market
Core Business Apparel

Forever New Financial Report 2018


Forever New Clothing Pty Ltd Financial Report

Financial Data for this company are not publicly available

Official Websites

Forever New website
Forever New ecommerce

Official Social Media

Brand Description




Amanda Goenka


Team of designers


Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in 11 countries globally.

Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element.

Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York.

Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Active Wear

Forever New Clothing Pty Ltd profile

Name Forever New Clothing Pty Ltd
Country Australia
VAT Number n.a.
Telephone +61 3 9859 9111
Fax +61 3 8353 2152
Date of foundation 2006
Type of Company Private


714-716 High Street East Kew Melbourne, VIC 3102

Ownership (Top Shareholders)

Forever New Clothing Pty Ltd doesn't provide the information on its shareholders.

Forever New Clothing Pty Ltd Brands

Forever New Latest News

Forever New has launched 'Be true Be you' campaign
Forever New has launched Be True Be You to tell the stories of inspiring women who embrace their differences and turn challenges into opportunities, becoming the most authentic versions of themselves along the way. Australian ballerina, Isobelle Dashwood, is the first face of this March collection campaign.

More than 12 percent of Forever New’s online revenue is now automated
Forever New is taking its steps into personalisation to a new level with its latest partnership with Emarsys. This is generated from 14 customer journeys created in the Emarsys platform that delivers a ‘personalised, seamless omnichannel experience’ for its customers.
Instant results from this partnership show that more than 12 percent of Forever New’s online revenue is now automated. Moreover, the fashion retailer has experienced 60 percent growth in its email marketing and 70 percent growth in CRM advertising in the last six months.

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