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FIYTA is an international watch brand created and wholly-owned by FIYTA Holdings Ltd., which was founded in 1987 and specializes in watch design, manufacturing and marketing. Owing to its consu...
FIYTA is an international watch brand created and wholly-owned by FIYTA Holdings Ltd., which was founded in 1987 and specializes in watch design, manufacturing and marketing. Owing to its consummate watch making craftsmanship, FIYTA has provided space watches for China's astronauts in the manned spaceflight program since 2003. In 2008, FIYTA extravehicular space watch accompanied the astronauts to accomplish China's first space walk .In 2009 and 2010, FIYTA accompanied China Motorcycle Team with its extreme collection to conquer the tough Dakar Rally. Independently developed the tourbillon movement and space watch movement, innovated and developed a new wristwatch material,injected creativity into wristwatch designs and technologies, FIYAT has devoted to combined consummate craftsmanship with the latest horological technology to produce ever-more sophisticated timepieces.Brand Details
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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