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The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand re...
The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftmanship, innovation and style. Today FENDI is synonymous with tradition, experimentation and creativity.Brand Details
Founder
Edoardo Fendi
Designer
Maria Silvia Venturini
from
1994to
2020Karl Lagerfeld
from
1965to
February 2019Kim Jones, Artistic Director of women’s collections
from
September 2020to
PresentSilvia Venturini Fendi, Artistic Director of accessories and menswear collections
from
September 2020to
PresentBrand Strategy
Market segment
Premium
Core business
Bags
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2022
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