This brand has been our lifelong passion. As twins, we've always dreamed of building a brand together inspired by the beach. For us, life's greatest moments are spent by the water, with sand between our toes, watching a sunrise on a surfboard or a sunset with friends arounda bonfire. It's what makes the morning commute, the boss you don't like, and the pile of work you have on your desk not so bad.
We paid our dues working necessary jobs (Mike in design at Ralph Lauren and Alex in finance/business strategy in Private Equity) to gain the valuable experience needed to create the clothing company we always wanted: clothes made from premium materials, both ethically sourced and environmentally sound, with a focus on unwavering craftsmanship, specifically made for life's great moments at the beach and all the times you wish you were there.