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Everlast, a name that is symonimus with a particular world. That of sports , an not just boxing, but of fitness from the beginnings to the modern days. An american story, wich began in 1910 in New...
Everlast, a name that is symonimus with a particular world. That of sports , an not just boxing, but of fitness from the beginnings to the modern days. An american story, wich began in 1910 in New York ,soon became a legend, finally coming to us via the medium of international champions. In 1988 at the peak of Everlast fame A. Moda entered the scene , obtaining the exclusive license on Italy to produce sportwear for Men, Women , Children and to distribute it trough the finest retailers.Brand Details
Founder
Jacob Golomb
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women, Kids
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