Company Beiersdorf AG
Country Germany
Email n.a.
Telephone +49 40 4909 0
Market Segment Value for Money
Core Business Beauty

Eucerin Financial Report 2018

 
 
 

Beiersdorf AG Financial Report 2018

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20162015Δ
2016/2015
2014Δ
2015/2014
2013Δ
2014/2013
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20162015Δ
2016/2015
2014Δ
2015/2014
2013Δ
2014/2013
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Eucerin website
Eucerin ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1898
City
Hamburg
Country
Germany

Founder

Isaac Lifschütz

Designer

Profile

Many products that are available from pharmacies today such as ointments, creams, or special lotions for sensitive skin can trace their roots back to a single basic ingredient: Eucerin.
The ointment base produced using the emulsifying agent Eucerit enabled active ingredients in ointment form to be applied directly to the skin. The theoretical groundwork for this was laid by Dr. Isaac Lifschütz in 1898. After extensive tests, he applied for a patent for the new emulsifying agent, Eucerit, in 1900; this was granted after some delay in 1902.
When mixed with mineral fats, the compound developed by Lifschütz, Eucerinum anhydricum, became a hydrophilic ointment base that could be stored indefinitely. The product's success started after Lifschütz sold his patent in 1911 to Beiersdorf and was working for the company as a chemist.

Whereas NIVEA Creme, which was based on the emulsifying agent Eucerit, went on to a glittering career on the skin care market, the medicinal products Eucerinum anhydricum and Eucerinum cum Aqua remained purely pharmacy-only ointment bases. This changed in 1950 with the introduction of ph5 Eucerin, the "acid ointment". Although this, too, was marketed exclusively via pharmacies, it was a finished product created specifically for consumers with particularly sensitive skin.
In 1977, the range was expanded to include products for the entire body.

Then, in the mid-1990s, came the entry into the core skin care market, face care. A range of products for sensitive and damaged skin was launched under the "Eucerin" brand name and immediately landed a major success with the first clinically documented anti-wrinkle cream, "Q10 Active". Nevertheless, Beiersdorf made a conscious decision to continue selling the products via pharmacies, in order to ensure that consumers received competent advice.
In the meantime, the Eucerin range comprises eight high-quality product lines offering consumers tailor-made solutions for all skin problems.

Business Strategy

Market Positioning

Value for Money

Core Business

Beauty

Target

Men
Women

Product Categories

Hair Care
Man Care
Skin Care
Sun Care
Toiletries
 

Beiersdorf AG profile

Name Beiersdorf AG
Website beiersdorf.com/
Country Germany
VAT Number n.a.
Telephone +49 40 4909 0
Fax +49 40 4909 3434
Date of foundation 1882
Type of Company Listed

Headquarters

Unnastrasse 48 20245 Hamburg

Ownership (Top Shareholders)

Beiersdorf AG doesn't provide the information on its shareholders.

Beiersdorf AG Brands

 

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