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The essence brand stands for trendy, unique and high-quality cosmetics products at an exceptionally low price. Outstanding expertise in terms of innovation and trends coupled with premium quality at sensationally low prices have made all essence products extremely popular. In 2011, essence achieved a 26% volume market share, indicating that one out of every four cosmetics products bought in Germany last year was an essence product. In terms of value, essence scored second in Germany with a 10.9% market share*. essence has also proven to be very successful throughout Europe, out-selling all other cosmetics brands in over ten countries: Germany, Switzerland, Austria, the Netherlands, Ireland, Hungary, Croatia, Bosnia, Slovenia and Slovakia. The award-winning brand is currently sold in over 50 countries at more than 20,000 POS.