Enicar
Watches
Artiste Racine established the company “Racine Watch Co.” in La Chaux de Fonds, Switzerland in 1913, when he ingeniously reversed the spelling of his own last name to become the timeless brand “Eni...
Artiste Racine established the company “Racine Watch Co.” in La Chaux de Fonds, Switzerland in 1913, when he ingeniously reversed the spelling of his own last name to become the timeless brand “Enicar” in 1914. In 1956, with its exceptional quality and noval designs, ENICAR was selected as the official watch in the successful conquest of the Mount Everest of Himalayas by the Swiss expedition team. Today, ENICAR is recognized as a symbol of quality and excellence with state-of-the-art technology.Brand Details
Founder
Artiste Racine
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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