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In 1920 watchmaker Jacques Beaufort establishes his own company in a small village near Bémont in Switzerland, naming it ELYSEE. In 1960 ELYSEE is registered in Pforzheim, Germany, known as the Go...
In 1920 watchmaker Jacques Beaufort establishes his own company in a small village near Bémont in Switzerland, naming it ELYSEE. In 1960 ELYSEE is registered in Pforzheim, Germany, known as the Gold City. The focus remains on the manufacture of mechanical watches. The first steps onto the international stage are taken. In 1991 Reiner Seume acquires the trademark rights. In subsequent years, the watches in the collection are completely repositioned. The Men’s collection visibly takes inspiration from the design style of the 1940s through to the 1960s and recollects positive aspects of the expression of form and the function of this period. In 2006 ELYSEE is repositioned. ELYSEE employs a unique marketing and advertising concept in a concerted effort to set itself apart from the competition from this point onwards. ELYSEE draws on such themes as racing legends Graf Berghe von Trips and Jochen Mass. Since 2007, even more watches are made in Germany. ELYSEE be resurrected in the finest traditional watchmaking technology watch design. A constant motivation to do even better, is for the entire team ELYSEE living company philosophy: "The focus of our work is the sum of design, quality and value high back, of course, connected with the desires of watch lovers." ELYSEE goes his way and consistently impresses with attractive design that takes into account technical specifications elegant and fascinating special value for money. In addition to reliable quality especially the friendly and competent product advice in watches retailers play an important role in ELYSEE.Brand Details
Founder
Jacques Beaufort
Brand Strategy
Market segment
Bridge
Core business
Watches
Targets
Men, Women
Last fiscal year ended on December 31, 2012
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