Company Inbrands S.A.
Country Brazil
Email SAC@2NDFLOOR.COM.BR
Telephone n.a.
Market Segment Bridge
Core Business Apparel

Ellus Second Floor Financial Report 2018

 
 

Inbrands S.A. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of BRL20132012Δ
2013/2012
CAGR
Total Revenue    
Cost of Sales    
Gross Profit    
Operating Income    
Net Income    

Balance Sheet Highlights

in Thousands of BRL20132012Δ
2013/2012
CAGR
Current Assets    
Total Assets    
Current Liabilities    
Equity    

Official Websites

Ellus Second Floor website
Ellus Second Floor ecommerce

Official Social Media

Brand Description

Establishment

Year
2002
City
n.a.
Country
Brazil

Founder

Nelson Alvarenga
Adriana Bozon

Head Designer

Adriana Bozon
2002 - Present

Profile

Young, fresh and free. This is the spirit of Ellus 2nd Floor, a youthful brand with fresh ideas and fashion that is full of flair.

Created by Nelson Alvarenga and Adriana Bozon, Ellus 2nd Floor is the younger sister of Ellus and arose from a pioneering project of the same name which, in 2002, opened the way for new talent in the national fashion world.

The brand itself made its debut in 2007, with a Summer 2008 fashion show during São Paulo Fashion Week.

Launching new ideas is part of the brand’s DNA, exemplified by each collection’s youthful personality. Fashion designer Rita Wainer was responsible for Its first collection, while the winter 2008 one was distinguished by exclusive prints by designer Bruno 9Li and a campaign starring model and fashionista, Alice Dellal.

On the catwalks, Ellus 2nd Floor has already had a live soundtrack by the new piano sensation, Vitor Araújo and in summer 2010, a presentation by dancer, Nathalie Oliveira Pusci.

The brand has been part of the Fashion Rio line up since the summer 2012 collection.

Designer Thiago Marcon has been part of the team since its inception, under the direction of Adriana Bozon.

Sold in all the best multibrand stores throughout Brazil, 2nd Floor also has its own outlets in several malls: Pátio Savassi (Belo Horizonte), Barigui (Curitiba), Iguatemi (Porto Alegre) and Salvador Shopping (Salvador).

There is also a shop in shop in Ellus stores in São Paulo, at Rua Oscar Freire 990 and in the MorumbiShopping mall, and in Rio de Janeiro, at Rua Garcia D´Ávila 73, Ipanema, and in the Fashion Mall.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women

Product Categories

Apparel
 

Inbrands S.A. profile

Name Inbrands S.A.
Website inbrands.com.br
Country Brazil
VAT Number n.a.
Telephone +55 11 2186 9000
Fax n.a.
Date of foundation 2007
Type of Company Private

Headquarters

Rua Coronel Luís Barroso, 151 Santo Amaro - São Paulo, SP

Ownership (Top Shareholders)

Inbrands S.A. doesn't provide the information on its shareholders.
 

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