Ellus Second Floor
Apparel
Young, fresh and free. This is the spirit of Ellus 2nd Floor, a youthful brand with fresh ideas and fashion that is full of flair. Created by Nelson Alvarenga and Adriana Bozon, Ellus 2nd Floor ...
Young, fresh and free. This is the spirit of Ellus 2nd Floor, a youthful brand with fresh ideas and fashion that is full of flair. Created by Nelson Alvarenga and Adriana Bozon, Ellus 2nd Floor is the younger sister of Ellus and arose from a pioneering project of the same name which, in 2002, opened the way for new talent in the national fashion world. The brand itself made its debut in 2007, with a Summer 2008 fashion show during São Paulo Fashion Week. Launching new ideas is part of the brand’s DNA, exemplified by each collection’s youthful personality. Fashion designer Rita Wainer was responsible for Its first collection, while the winter 2008 one was distinguished by exclusive prints by designer Bruno 9Li and a campaign starring model and fashionista, Alice Dellal. On the catwalks, Ellus 2nd Floor has already had a live soundtrack by the new piano sensation, Vitor Araújo and in summer 2010, a presentation by dancer, Nathalie Oliveira Pusci. The brand has been part of the Fashion Rio line up since the summer 2012 collection. Designer Thiago Marcon has been part of the team since its inception, under the direction of Adriana Bozon. Sold in all the best multibrand stores throughout Brazil, 2nd Floor also has its own outlets in several malls: Pátio Savassi (Belo Horizonte), Barigui (Curitiba), Iguatemi (Porto Alegre) and Salvador Shopping (Salvador). There is also a shop in shop in Ellus stores in São Paulo, at Rua Oscar Freire 990 and in the MorumbiShopping mall, and in Rio de Janeiro, at Rua Garcia D´Ávila 73, Ipanema, and in the Fashion Mall.Brand Details
Founder
Adriana Bozon
Designer
Adriana Bozon
from
2002to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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