It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Ellepi collection is constituted of tots that look forward to fun-packed days, thanks to the bright colours and fresh cheerful look of the new collection, as well as the amusing friendly characters who stimulate your child’s imagination and fill his dreams with new adventures. The clothes are comfortable and practical, giving Mums a much-needed helping hand at change time and encouraging a baby’s natural movements. The fun-loving, colourful underwear is made of natural breathable fabrics. And to round the collection off – the trademark ELLEPI care and quality.