ELLASSAY
Accessories / Apparel
Founded in 1996, ELLASSAY is a leading Chinese fashion brand, owned by Shenzhen ELLASSAY Fashion. With design as the cornerstone of the brand’s fashion and elegance, they have rolled out nearly 400...
Founded in 1996, ELLASSAY is a leading Chinese fashion brand, owned by Shenzhen ELLASSAY Fashion. With design as the cornerstone of the brand’s fashion and elegance, they have rolled out nearly 400 stores throughout China, mainly in major cities. ELLASSAY targets for a higher-income 25-40 year old urban woman, who is independent, self-confident and stylish; a woman who embodies an elegant balance of traditional and modern style. ELLASSAY continues to focus on women’s wear. Jean-Paul Knott, former director of product development at Yves Saint Laurent was appointed brand design consultant in 2004 bringing a personal and international wealth of fashion design knowledge. In 2009 the brand was boosted by a 150 million Yuan investment, resulting from a strategic alliance established with The Carlyle Group, a private global equity firm. With the objective of becoming “a worldwide leading Chinese fashion brand”, ELLASSAY strives to expand its influence on both the international and domestic markets. Combining the best of both worlds, ELLASSAY brings international fashion to China and Chinese fashion to the world.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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