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The essence of Ek Thongprasert's design philosophy is a strong approacj toward the conceptual aspect; each collection is a complex combination of thoughts, design elements, which come from deep analysis into a concept. A result is a collection with pure uniqueness and originality. Each of silhouettes in collection is totally indivudual and different from each other. Each silhouettes tells a different message through detail, color, shape, and cuttingwhich together come a whole complete story.
Ek Thongprasert focus on a customer who knows how to appreciate unique and timeless products which the value is transmitted not only through high quality self developed material sophisticated handcraft and production technique but also essentially through the individual philosophy and conceptual aspect behind Ek Thongprasert's collection.