Company Edun Apparel Ltd.
Country Ireland
Email n.a.
Telephone +35 3 1 2561 289
Market Segment Bridge
Core Business Apparel

Edun Financial Report 2018

 
 

Edun Apparel Ltd. Financial Report

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Official Websites

Edun website
Edun ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
2005
City
n.a.
Country
Ireland

Founder

Ali Hewson
U2 singer Bono

Head Designer

Danielle Sherman
2013 - Present

Profile

Edun was launched in Spring 2005 by Ali Hewson and her husband, U2 singer Bono as a global fashion brand bringing about positive change through its trading relationship with Africa.
In May 2009 luxury group LVMH bought a 49% stake in the company. Following LVMH's investment in the brand, Edun appointed a new creative director, Sharon Wauchob. In 2010, Ali Hewson and Bono appear wearing Edun in a Louis Vuitton campaign, shot by photographer Annie Leibovitz in Africa.
Edun's supply chain has always included countries outside of Africa. Edun requires every factory to be audited by a third party on an annual basis to ensure they follow the fashion brand's strict code of conduct. Though Edun's main focus is trade, the company sources organic and sustainable materials whenever possible.
Since its founding in 2007, Edun Live has produced 700,000 African made t-shirts. It's what Hewson calls 100 percent African grow-to-sew initiative.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women

Product Categories

Accessories
Apparel
Denim
 

Edun Apparel Ltd. profile

Name Edun Apparel Ltd.
Website edun.com
Country Ireland
VAT Number IE6397643P
Telephone +353 1 2561 289
Fax +353 1 2561 299
Date of foundation 2003
Type of Company Private

Headquarters

30 32 Sir John Rogersons Quay Dublin 2, Ireland

Ownership (Top Shareholders)

Ufip (Ireland): 49%
Alison Hewson: 25.5%
Paul Hewson: 25.5%

Edun Apparel Ltd. Brands

Edun Marketing Research

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