Easy Spirit

Company Nine West Holdings, Inc.
Country United States
Email n.a.
Telephone + 888-327-9772

Market Segment Mass Market
Core Business Shoes

Easy Spirit Financial Report 2018

Nine West Holdings, Inc. Financial Report

Financial Data for this company are not publicly available

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Official Websites

Easy Spirit website

easyspirit.com/

Easy Spirit ecommerce

easyspirit.com/

Official Social Media

Brand Description

Establishment

Year

1983

City

New York

Country

United States

Founder

n.a.

Designer

Team of designers

Profile

The name says it all. Easy Spirit is about the luxury of comfort, and the confidence to live life to the fullest. For over 20 years, Easy Spirit has been busy creating footwear with the latest comfort technology and fashionable classic styling. Easy Spirit has been a pioneer in the comfort market, making the memorable advertising slogan "looks like a pump, feels like a sneaker" a mantra for women everywhere.

The passion of Easy Spirit has always been to provide women with stylish yet comfortable solutions to enhance their life. Simple as that! So in uncertain and changing times, know that Easy Spirit continues its commitment to adding a little comfort to women's day with the value that they've come to expect from the brand. The comfort system – Anti-Gravity footwear is designed with millions of nitrogen-filled micro bubbles, inducing women feel like they have as spring in their steps! The lightweight construction, advanced cushioning, and energy return as women walk make this shoe quite possibly the most important accessory for their busy life.

Business Strategy

Market Positioning

Mass Market

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Core Business

Shoes

Target

Women

Product Categories

Shoes

Nine West Holdings, Inc. profile

Name Nine West Holdings, Inc.
Website ninewest.com/Financial-In...pg.html
Country United States
VAT Number n.a.

Telephone n.a.
Fax n.a.
Date of foundation 2014
Type of Company Private

Headquarters

Ownership (Top Shareholders)

Investment funds managed by Sycamore Partners Management L.L.C.

Nine West Holdings, Inc. Brands

Anne Klein

Easy Spirit

Nine West

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Social Media Strategy & Management

When it comes to social media strategy, it is crucial to ensure that all channels co-exist in an ecosystem that curates customer experiences and drives actions. We help brands to create and setup social media channels, as well as to deploy actionable social media strategies.

Digital Strategy

A well-defined digital strategy is more than just Tweeting, Facebooking or blogging; it is about having an integrated approach optimizing engagement with your ideal target group and expanding your brand awareness on the web. We customize digital solutions for our clients that meet local markets' needs.

Creative Campaigns

Our creative ideas are not out of the blue - they are well crafted with the right balance of ingenuity and research, driven by in-house data and insights. We craft campaigns that generate buzz and deliver high level of personalized engagement; most importantly - we create campaigns that yield high conversions!

Content Development

As a young and vibrant team focused on Fashion & Luxury, we know exactly what our clients’ target audience is looking for. By creating content that is searchable and sticky, we help brands tell a story, not just any story, but one that builds up brand image, generates responses, and converts visitors into customers.

Blogger & Influencer Collaborations

With the proliferation of fashion blogs, it’s not easy to identify the perfect blogger for your next campaign. We, as digital fashion experts, can identify the right ones for you, craft a perfect outreach campaign that utilizes the latest online and fashion trends and bring the most profitable deal on the table.

E-commerce & BI Analytics

E-commerce is more than running an online shop; it is about knowing your customers deeply and delivering personalized shopping experiences that urge them to come back for more. With our knowledge in Fashion & Luxury, consumer emails database enrichment and digital business intelligence, we can build your e- strategy from scratch - setting up the right analytics, KPIs and gathering insights, eventually, turning your fans to the buyers.

Search Engine Optimisation (SEO)

Doesn't matter if you have the best products or content in the world, if no one can find your brand online. Our aim is not only to optimize your brand's searchability through activities such as onsite SEO, content marketing and blogger outreach, but also maximize the traffic on your site.

Market Research & Benchmarking

Having a 20% increase on your brand's positive sentiments can be good news, unless your competitors have twice the increase in the same period! Our international analysts through our in-house technology and glocal approach can benchmark your brand's performance against competitors' and report the best potential opportunities.

Performance Reporting & Analysis

To accurately illustrate the return on your digital PR investment, we can track the results of your activities quantitatively and qualitatively. Through monitoring the brand’s social media and other digital actions on a daily basis, we can evaluate and report the performances per channel using key metrics and KPIs.

Digital Advertising

While traditional forms of advertising are still important in Fashion & Luxury, technologies have opened up new possibilities in advertising for brands. Digital Advertising now plays a key role in driving brand awareness and sales. We craft the best digital advertising plans that amplify ROI with minimum advertising budgets.

Company Workshops

In the Fashion & Luxury world, the only constant is change. Technological advances are changing the way people think and connect. Our team of experts is always ready to share their knowledge and expertise and hold worthy workshop sessions in your company, on the most crucial marketing topics that have a direct impact on sales.

Business Plan & Launch

Are you planning to launch a new fashion/luxury brand, but you don't know if you are on the right track? Our Business Consultants can craft a comprehensive business plan for you, as well as facilitate for a successful launch. We can turn your vision into reality!