Eastpak
Accessories / Bags
Eastpak is an American manufacturer of packs, bags, luggage and clothing. It is part of the VF Corporation brand portfolio. Eastern Canvas Products, as the brand was first known, was established i...
Eastpak is an American manufacturer of packs, bags, luggage and clothing. It is part of the VF Corporation brand portfolio. Eastern Canvas Products, as the brand was first known, was established in 1960 and produced bags for the US Army. In 1976 Monte Goldman, after persuasion from his son Mark, began producing bags for consumers under the Eastpak brand. The brand quickly gained popularity, especially on college and university campuses. Eastpak has more recently diversified into apparel and accessories whilst keeping backpacks, luggage and other bags as its core focus. Most Eastpak bags come with a 30-year warranty. In 2000 the Eastpak brand was acquired by VF Corporation, the clothing and apparel giant, where it joined other brands such as JanSport, The North Face, Kipling, Lee and Wrangler in VF Corporation's vast range. Eastpak has now withdrawn from the U.S. market. Eastpak also created the Eastpak Artist Studio where they invite designers, artists and other creative minds to re-think, adapt or re-decorate the Eastpak bags and auction them for charities such as the Red Cross. Famous designers such as Quinze & Milan have recently participated.Brand Details
Founder
Monte Goldman
Brand Strategy
Market segment
Mass Market
Core business
Bags
Targets
Men, Women
Eastpak Latest News
Eastpak x JAWS
Eastpak joins forces with Universal Pictures and Amblin Entertainment to pay tribute to the cult classic film JAWS with a collection of bags and travel gear.
Eastpak + MM6 Maison Margiela
Eastpak partners with MM6 Maison Margiela to create a set of functional and trendy shoulder bags, travel luggage, backpacks, and accessories.
Eastpak and Telfar
Eastpak and Telfar are allying to create four bags keeping accessibility and mindfulness into consideration.
H&M trials marketplace model
H&M trials marketplace model in Sweden and Germany with brands such as Lee, Wrangler, Fila, Superdry, Crocs, Eastpak
