Dubey & Schaldenbrand
Watches
Dubey & Schaldenbrand was founded in 1946 by Georges Dubey and René Schaldenbrand. Dubey’s love and devotion for his work, coupled with an unlimited talent and desire to reach new heights of perfec...
Dubey & Schaldenbrand was founded in 1946 by Georges Dubey and René Schaldenbrand. Dubey’s love and devotion for his work, coupled with an unlimited talent and desire to reach new heights of perfection, made him a well-known master watchmaker and a prominent professor at the famous watchmaking school in La Chaux-de-Fonds, the Technicum. Dubey partnered with his friend, René Schaldenbrand, who was equally experienced and well known in the watch industry. Together they were pioneers in the industry, inventors of the “índex mobile” for the modern day Split-Seconds Flyback Chronograph, and registered several international patents in the 1940’s, which helped shape the Swiss watch-making industry. The aim of Mister Dubey and Mister Schaldenbrand was to create high quality timepieces. During the watch crises in the 80’s, most watch suppliers started to produce quartz movements. Dubey & Schaldenbrand followed their belief in the traditional craftsmanship and continued successfully on their strategy. He strived continuously towards ultimate perfection and at the same time to make his invention available, affordable, reliable and consequently more useful. This search for perfection came to epitomise the company and is its credo still today. Among his many creations, Georges Dubey invented the ingenious "Index Mobile". In 1995, the revival of Dubey & Schaldenbrand started as a homage to the past with Cinette Robert deciding to open her vault containing her fabulous old movement collection. During the 1970's and early 1980's, Cinette Robert was one of the few visionaries that toured all manufacturers in order to purchase watch movements and components. Recasing each movement according to the era when it was created, the Dubey & Schaldenbrand designs rapidly found a niche with collectors. The brand has been one of the jewels in the crown of the industry, and distinguished itself in 2004 by becoming the first Swiss watch brand to receive the "Merit for Development of Watchmaking Tradition", a prize awarded by the prestigious International Institute of Promotion and Prestige. Sixty-six years after the foundation, the brand is getting a fresh lease on life with Jonatan Gil at the helm, the owner since 2009. Mr. Gil has spent the past few years realigning the brand’s distribution and deploying the new philosophy and strategy within the international market. His fascination for beautiful watches has been nurtured within his family environment. Mr. Gil’s goal is to bring the brand back to its former recognition. The tradition of Dubey & Schaldenbrand combined with contemporary design and latest technology makes it possible to offer a exclusive timepiece with the highest quality.Brand Details
Founder
René Schaldenbrand
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men
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