Company Airwair International Ltd.
Country United Kingdom
Email n.a.
Telephone +44 933 663281
Market Segment Bridge
Core Business Shoes

Dr. Martens Financial Report 2020

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of GBP20202019Δ
2020/2019
2018Δ
2019/2018
2017Δ
2018/2017
CAGR
Net Sales        
Operating Income        
 

Airwair International Ltd. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of GBP20202019Δ
2020/2019
2018Δ
2019/2018
2017Δ
2018/2017
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of GBP20202019Δ
2020/2019
2018Δ
2019/2018
2017Δ
2018/2017
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Net Sales by Country

in Millions of GBP20202019Δ
2020/2019
2018Δ
2019/2018
2017Δ
2018/2017
CAGR
Europe and Middle East        
Americas        
Other Countries        
Asia        

Official Websites

Dr. Martens website
Dr. Martens ecommerce

Official Social Media

Brand Description

Establishment

Year
1945
City
Northants
Country
United Kingdom

Founder

Klaus Märtens

Designer

Unknown

Profile

The inventors of the Dr. Martens air-cushioned sole; the Griggs family; every youth subculture that has ever existed – they all have one common denominator, a primal urge to be different. Modern youth culture is now unrecognisable from the 1950s – in some ways from the 1990s even – and yet the next chapters of the history books will be written by exactly the same kind of personalities who penned the memoirs of the first fifty years of subculture.

Business Strategy

Market Positioning

Bridge

Core Business

Shoes

Target

Men
Women

Product Categories

Accessories
Apparel
Shoes
 

Airwair International Ltd. profile

Name Airwair International Ltd.
Website drmartens.com/
Country United Kingdom
VAT Number n.a.
Telephone +44 933 663281
Fax +44 19 3366 3848
Date of foundation 1995
Type of Company Private

Headquarters

Cobbs Lane Wollaston Wellingborough, NN29 7SW

Ownership (Top Shareholders)

R Griggs Group Limited: 100%

Airwair International Ltd. Brands

Dr. Martens Latest News

Undercover X Dr. Martens
To celebrate the 60th anniversary of Dr. Martens’ 1460 boot, the brand has invited a series of designers and labels to rework the style, adding their own aesthetic elements to the signature shape. The brand is releasing one edition every month throughout 2020; Undercover launches this month as the fifth installment in the series, and was chosen for its “spirit of nonconformity, disruption and attitude.”
 
Dr Martens X Raf SImons
Meanwhile Dr Martens has dropped on the market its iconic boot in collaboration with Raf Simons “THIS INTERPRETATION OF THE 1460 BOOT STIMULATES YOU TO MAKE IT YOUR OWN. YOU CAN PERSONALIZE IT BY ADDING CHARMS, OR KEEP IT CLEAN AS IT IS.” RAF SIMONS https://fashionbi.com/insights/marketing-research/personalization-in-fashion

dr-martens raf-simons

Dr. Martens Marketing Research

The Influence Of Fashion Bloggers

First fashion bloggers started to appear in 2002. During the past years, the popularity of some 'it' ...

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