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It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
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Dissona is characterized by an elegant aesthetic, typical of a modern and successful woman with intellectual tastes that knows how to appreciate life.
Dissona launched the women's shoes collection in 2011.
In 1968, Milan, cobbler Paolo Madeo and his little daughter named his first leather workshop Dissona. Due to the production exquisite process, within a few years, the small shop attracted a specific niche customer.
In 1971, Michele Luiggi joined Dissona shop and a few years later, in 1975, the series designed by Miguel Luiggi, Bela leather, had been launched for the first time. It was a complete success.
In 1978, Dissona shops began to enter the international market, setting up the first store in Paris.
In 1980, an putlets chain opened in Toronto and Leila Costelo joined Dissona in 1983, adding more fashion elements. In 1985, Leila Costelo's Differente series design leather goods drew the attention of the market thanks to the irregular shapes and the leather softness.
In 1987 and 1989 more stores opened in Frankfurt and Sydney, respectively.
Between 1991 and 1992 a brand new team of designers entered Dissona: Luisa Marinetti,Giacorno Giuseepper and Severini Montouri. In 1993, the brand ventures into Asia for the first time, opening shops in Tokyo and Seoul. In 1994, Dissona reached Hong Kong, Singapore and Thailand.
In 1995, Dissona began to be sold in China's provincial high department stores, establishing itself as one of the best and first Italian brands in China
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