Company Diadora Sport S.R.L.
Country Italy
Email info.diadora@diadorasport.it
Telephone +39 0423 658.1
Market Segment Mass Market
Core Business Active Wear

Diadora Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20172016Δ
2017/2016
2015Δ
2016/2015
2014Δ
2015/2014
CAGR
Net Sales        
Operating Income        
 

Diadora Sport S.R.L. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20172016Δ
2017/2016
2015Δ
2016/2015
2014Δ
2015/2014
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Thousands of EUR20172016Δ
2017/2016
2015Δ
2016/2015
2014Δ
2015/2014
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Diadora website
Diadora ecommerce

Official Social Media

Brand Description

Establishment

Year
1948
City
Treviso
Country
Italy

Founder

Marcello Danieli

Designer

Team of designers

Profile

The Diadora story is largely a part of Italian history. Diadora is the only Italian athletic footwear and apparel manufacturers to still make product in Italy - a tradition that began in 1948 when the company's founder Marcello Danieli, first began working in the trade as a young boy.
Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots. During the fifties, a reputation for excellence and quality helped the company to grow and become a familiar name throughout the Italian market.
During the economic boom of the sixties, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.
Next, Diadora introduced walking shoes and shortly thereafter, tennis shoes. With the seventies came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry. Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Vilas, Mulligan, and the legendary Bjorn Borg.
The mid-seventies also marked Diadora's entry into the soccer category, aided by Roberto Bettega, who provided invaluable consulting information. Diadora America is the #3 brand in market share in soccer.
Like Diadora, the athletes that wear their shoes are the champions of yesterday, today and tomorrow. Diadora does not boast a fabricated history, but a story of authenticity... a legitimate tale of a family business that started in Italy, grew in Italy, and is still proud to be manufacturing in Italy.

Business Strategy

Market Positioning

Mass Market

Core Business

Active Wear

Target

Men
Women

Product Categories

Accessories
Active Wear
Apparel
Shoes
 

Diadora Sport S.R.L. profile

Name Diadora Sport S.R.L.
Website diadora.com
Country Italy
VAT Number 04308510264
Telephone +39 0423 658.1
Fax +39 0423 858512
Date of foundation 1948
Type of Company Private

Headquarters

Via Montello, 80 31031 Caerano di San Marco (Treviso)

Ownership (Top Shareholders)

Diadora Sport S.R.L. doesn't provide the information on its shareholders.

Diadora Sport S.R.L. Brands

Diadora Latest News

Diadora HERITAGE Reintroduces The B. Elite Sneaker Almost Four Decades On
Nearly thirty years after its release, Diardora launched a re-released sneaker with Foot Footrol in 2011. Limited to 100 pairs, the white, gold and silver color scheme is almost the same as the original color scheme, and it is even equipped with a kangaroo leather upper.
Diadora HERITAGE has been 9 years since its last release, and 40 years have passed since its first release. This product will return to B.Elite in 2020. The brand new "B. "Elite H Italia Sport" is available in two colors: "White/Gold" and "White/Leather Coat" — the retail price of the Diadora website store is 160 pounds (approximately US$200).

Diadora Marketing Research

Fashionbi Index Book 2014

A brand's consideration has become so central in contemporary marketing and communication activities ...

102 pages
 

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