DC
Market Segment
Mass Market
Core Business Shoes
Core Business Shoes
DC Financial Report
Income Statement Trend
Revenue
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Boardriders, Inc doesn't provide the Operating Margin figure for DC.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of USD | 2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Revenue |
Boardriders, Inc Financial Report 2021
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Boardriders, Inc doesn't provide its Operating Margin figure.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of USD | 2020 | 2015 | Δ 2020/2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of USD | 2020 | 2015 | Δ 2020/2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Boardriders, Inc Annual Report
Official Websites
DC website
DC ecommerce
Official Social Media
Brand Description
Establishment
Year
1994
City
California
Country
United States
Founder
Ken Block
Damon Way
Designer
Team of designers
Profile
Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.
Business Strategy
Core Business
Shoes
Target
Men
Women
Kids
Product Categories
Accessories
Apparel
Shoes
Boardriders, Inc profile
Headquarters
Ownership (Top Shareholders)
Boardriders, Inc doesn't provide the information on its shareholders.
DC Marketing Research
Fashionbi Index Book 2014
A brand's consideration has become so central in contemporary marketing and communication activities ...
102 pages
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