Daydream Nation
Accessories / Apparel / Bags / Jewelry / Shoes
Daydream Nation is a Fashion Arts House founded in 2006. Aside from being an international fashion label, Daydream Nation is celebrated for its cross-disciplinary collaborations with other art form...
Daydream Nation is a Fashion Arts House founded in 2006. Aside from being an international fashion label, Daydream Nation is celebrated for its cross-disciplinary collaborations with other art forms including theatre, dance, music, film and visual arts. With the opening of it's flagship store in October 2010, Daydream Nation is set to become Hong Kong's new creative hub. Alongside its own collection of clothing and accessories, it features the work of local artists and indie bands, and runs a program of creative workshops, events and happenings. Capturing hearts with its inspired designs and whimsical spirit, Daydream Nation has dressed international stars such as Ke$ha and Juliette Binoche; collaborated with a range of brands including Peter Jensen, Shangri-la, The Old Curiosity Shop and Urban Outfitters; and even caught the eye of CHANEL, whom selected pieces from our AW09 collection to inspire Karl Lagerfeld’s work. Its work has received awards such as Vogue Italia’s ‘Vogue Talent 2010’; Hong Kong’s Ten Outstanding Designers Award 2009, 2011; Perspective/Cierre Italia’s ‘40 under 40’ Design Award, 2009; and White Milan’s ‘Womanswear Inside White Award’, 2008. Daydream Nation is currently selling to over 10 countries, stocked in over 80 shops around the world.Brand Details
Founder
Tore Cheung
Designer
Kay Wong
from
2006to
PresentCarlos Chiu
from
2006to
PresentJing Wong
from
2006to
PresentTore Cheung
from
2006to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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