Daslu
Accessories / Apparel / Fragrance / Shoes
The history of Daslu began in 1958 when it was opened by businesswoman Lúcia Piva de Albuquerque Tranchesi. Using a classical mansion as its first retail location, the boutique's clientele base are...
The history of Daslu began in 1958 when it was opened by businesswoman Lúcia Piva de Albuquerque Tranchesi. Using a classical mansion as its first retail location, the boutique's clientele base are made of São Paulo's elites. Today, the business has been taken over by her daughter Eliana Tranchesi who has transformed the boutique into the most luxurious department store in Brazil. In 1996, Eliana brought couture brand Chanel to Brazil and opened the brand's first international store-in-store boutique that is exclusive to Daslu.Brand Details
Founder
Lúcia Piva de Albuquerque Tranchesi
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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