Dainese
Accessories / Active Wear / Apparel / Shoes
For Dainese, designing protection and safety around people means taking inspiration from Nature, such as the armadillo’s horny shell or the lobster’s carapace. Human history provides inspiration ...
For Dainese, designing protection and safety around people means taking inspiration from Nature, such as the armadillo’s horny shell or the lobster’s carapace. Human history provides inspiration with Medieval and Renaissance suits of armour that once offered the privileged few protection, ergonomics, and safety. This is the challenge: transform the concepts of Nature and history’s most brilliant hunches into protective devices to be used by the largest possible number of users. Protection has finally become democratic.Brand Details
Founder
Lino Dainese
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women
Dainese Latest News
Dainese in Phoenix
Dainese opens a new retail store in Phoenix, Arizona, comprising a selection of premium motorcycle gear.
Dainese Signs with Turn 14 Distribution
Dainese has accepted a multi-year distribution agreement with Turn 14 Distribution to facilitate its expansion in the US market.
Dainese Purchases TCX
After buying the helmet label AGV, Dainese has fully acquired the motorcycle boot brand TCX.
Dainese Release New Trails Skins Knee Guards and Rival Pr...
The Trail Skins Pro knee guard is the latest evolution in Dainese’s family of lightweight protectors. Developed on Enduro World Series tracks in collaboration with Canyon Racing athletes, Trail Skins Pro combines maximum protecti...
Dainese Financial Report 2023
Last fiscal year ended on December 31, 2020