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Bertelli Srl exists since more than twenty years in the textile field, producing and distributing its brand CRISTINAEFFE on the domestic as well as on the export markets such as Russia, Hong Kong, ...
Bertelli Srl exists since more than twenty years in the textile field, producing and distributing its brand CRISTINAEFFE on the domestic as well as on the export markets such as Russia, Hong Kong, China, Spain, France, Belgium, Holland Luxemburg, Greece and so on. As the Company had a big expansion during the last years, the Management organized new control and monitoring procedures to check the quality and the timing of the production and deliveries. In spite of this, the structure of the Company remains very light in order to react in a very short time as the "quick response" is a key to be successful. The decision making is also very quick since the Management is very close to the market as well as to the Owner, and therefore can take decision in real time. But, the history and the tradition of the Company and Brand values remain the same and they are typically Italian: the quality of the materials is intrinsically very high, price-quality ratio, research, creativity, adaptability, love for beauty, romance, will of learning and proud of their own history. As a short description: tradition open to changes.Brand Details
Founder
Cristina Fava
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women, Kids
Last fiscal year ended on December 31, 2011
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