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Couronne is founded by Los Angeles based designer Jeong-Hey Seok who has over 20 years of experience in making high quality leather goods. Couronne started accidently when she visited a department...
Couronne is founded by Los Angeles based designer Jeong-Hey Seok who has over 20 years of experience in making high quality leather goods. Couronne started accidently when she visited a department store carrying a bag she made and received her first order right there. Around the same time, she had a growing number of order requests by her blog visitors who saw the pictures of bags on the blog. Since then, her bags had been sold through word-of-mouth and finally the first store was opened in Seoul in April 2009. In 2010, a merger with Kolon Industries, a big fashion company in Korea made Couronne a big leap in the business with the debut of brand’s signature bag, Stephanie, being loved by high-end retailers as well as trendsetters and celebrities. Couronne now creates numerous different product lines under the brand from handbags to shoes and accessories like sunglasses and scarves, all of which are famous for their carefully selected materials in exquisite color palette to pursue unique but timeless chic style.Brand Details
Founder
Jeong-Hey Seok
Designer
Jeong-Hey Seok
from
2009to
PresentBrand Strategy
Market segment
Premium
Core business
Bags
Targets
Women
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