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Recognized for its exceptional creativity and its technical excellence, Corum proudly perpetuates the time-honored values and expertise of fine Swiss watchmaking by propelling them into the future ...
Recognized for its exceptional creativity and its technical excellence, Corum proudly perpetuates the time-honored values and expertise of fine Swiss watchmaking by propelling them into the future and creating tomorrow’s watchmaking today. Founded in 1955 in La Chaux-de-Fonds (Switzerland), Corum has adopted creativity, consistency and a long-term vision as its guiding principles. We are pursuing the course charted by the company founders by remaining loyal to the iconic collections which have forged the brand’s identity and reputation, while enriching them with a modern blending of style, innovation and technical breakthroughs. The continuity and longevity of its collections are not mere words: they represent a vibrant reality for Corum, since its Admiral’s Cup collection has been sailing the oceans for more than 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. Built upon this proud heritage, Corum’s mission is to continue building for the future. This ever evolving spirit has led us to reorganize the Admiral’s Cup collection into three separate lines: Legend with classic and elegant styling, Challenger with a more sporting chic dimension, and Seafender with watches built for extreme conditions. In the same way, the Bridges collection continues to explore new horizons, particularly with the introduction of the first self-winding Golden Bridge movement with a linear oscillating weight or, in a more contemporary vein, with the addition of a three-day power-reserve indication on the powerful Titanium Bridge model. History is definitely in the making at Corum.Brand Details
Founder
Gaston Ries
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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