Fashion Lab was founded in 2005 with the goal of having a space to reinvent a product that needed to take hold in a country with so many possibilities. A creative space to develop a fresher product and a market covering Mexico.
The personality we wanted to give to the mark was a very simple principle: hold on to our latinamerican origins and publicize the potential of our culture through the design of our products. We believe that the brand name should be in our language and not an attempt to look anything but a 100% Latino. Therefore we call the brand "Corazón de Melón" as an very cultural expression of us and memorable for those who listen this melodious name.