Chie Mihara
Shoes
Chie Mihara launched her shoe line in Elda, Spain, in January 2002 in order to offer women something different, footwear designed by woman for women, with a priority placed on design and comfort. "...
Chie Mihara launched her shoe line in Elda, Spain, in January 2002 in order to offer women something different, footwear designed by woman for women, with a priority placed on design and comfort. "we're mothers, working women, active women!" she said, "and we should have shoes that match our needs. We want to look femenine, beautiful, attractive but without giving up comfort". Drawing on vintage influences ranging from 1930s feminity to 1980s humor, she began taking details from the past and reworking them to reflect contemporary esthetics and modern fashion. Her distinctive footwear quickly gained a following devoted to Chie's unique approach to comfort and style. Chie Mihara has now over 1000 clients worldwide, including luxury department stores such as Bergdorf Goodman and Neiman Marcus in the U.S.A, Selfridges in England, Isetan in Japan, and Le Bon Marché in Paris.Brand Details
Founder
Chie Mihara
Designer
Chie Mihara
from
2002to
PresentBrand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Women
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