Company H&M Group
Country Sweden
Email info@cheapmonday.com
Telephone +46 8 30 59 00
Market Segment Mass Market
Core Business Apparel

Cheap Monday Financial Report 2018

 
 

H&M Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of SEK20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of SEK20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Net Sales by Country

in Millions of SEK20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Other Countries          
Germany          
United States of America          
United Kingdom of Great Britain and Northern Ireland          
France          
China          
Sweden          
Italy          
Spain          
Russian Federation          
Netherlands          
Switzerland          
Norway          

Official Websites

Cheap Monday website
Cheap Monday ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
2000
City
Stockholm
Country
Sweden

Founder

Örjan Andersson
Adam Friberg

Head Designer

Ann-Sofie Back
2010 - current

Profile

It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market. But to tell this story correctly, we have to go back to November 2000 when Örjan Andersson, Adam Friberg and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse Karlsson and open up a bigger shop in central Stockholm was made. The store was a full-time concept, open every day of the week, and therefore got the name Weekday.

From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing – a blend that attracted young, trendy Stockholmers.

Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans. The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo was made by Örjans’ friends Björn Atldax and Karl Grandin who previously had helped out with the imagery for the two stores.

In January 2005, Cheap Monday was developed into a brand with full scale collections and the distribution was extended to selected stores in Sweden as well as abroad.

From the first delivery of 800 pairs of jeans in March 2004, the production has reached a new level in terms of pieces as well as in product range. Today Cheap Monday carry main collections for men and women as well as three in-season drops/season. The collections also include baby, accessories, glasses, underwear and shoes.

In 2008 the brand joined forces with H&M and in November 2009 the very first Cheap Monday Store opened up in Copenhagen.

Without traditional marketing but with a strong idea on how to present the brand, Cheap Monday can today be found in more than 35 countries in about 1800 stores all over the world.

Despite the fast growth our original idea still remains: to offer our customers pieces that compete with high-end brands both in attitude and fashion-level as well as in quality – always at an extremely good price.

Business Strategy

Market Positioning

Mass Market

Core Business

Apparel

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Bags
Denim
Shoes
Swimwear
Underwear & Lingerie
 

H&M Group profile

Name H&M Group
Website about.hm.com
Country Sweden
VAT Number SE556042722001
Telephone +46 8 796 55 00
Fax n.a.
Date of foundation 1947
Type of Company Listed

Headquarters

Master Samuelsgatan 46 106 38 Stockholm Sweden

Ownership (Top Shareholders)

Stefan Persson and family: 37.69%
Lottie Tham and family: 5.32%
Alecta Pensionsförsäkring : 3.65%
Swedbank Robur fonder : 2.55%
JP Morgan Chase Bank : 2.34%
 

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