It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Understanding that 'Made in Italy' is a prerogative to develop her eponymous collection, in 2009 Charline moved back to Rome and decided to approach the fashion world by working for Fendi in the retail design department: this experience convinced her to concentrate on her own project. In 2010 she moved to London to attend Central Saint Martins College of Fashion. In early 2011 Charline startd creating her first collection.
In July 2012 Charline De Luca has been named third best at "Who's on Next?" the international competition organized Vogue Italia and Altaroma. Her Zaha shoe from the 2012/13 Autumn Winter collection was selected by Valerie Steele, curator at the Museum of the Fashion Institute of Technology in New York for the exhibit "Shoe Obsession", that will gather the most important shoe designers and will open in February 2013 during New York Fashion Week.
At 25, shoe designer Charline De Luca can be defined a shoe Architect. Her shoes are entirely produced in Italy with top quality materials. While exploring her creations you will find yourself in a world of shapes and geometries inspired by the work of architects and artists, like an homage paid to pure creativity.
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