Company Chanel S.A.
Country France
Telephone +33 0800 255 005
Market Segment Luxury
Core Business Apparel

Chanel Financial Report 2019


Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Billions of EUR20192018Δ
Net Sales        
Operating Income        

Chanel S.A. Financial Report

Financial Data for this company are not publicly available

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Brand Description




Gabrielle "Coco" Chanel


Karl Lagerfeld
1983 - February 2019
Virginie Viard
February 2019 - Present


Chanel is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).
She gained the name "Coco" while maintaining a career as a singer at a café in France. Chanel has catered to tastes in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, 'sexy' pieces with items which conveyed casual elegance. Today, Chanel is most famous for the "little black dress".
According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer.
The company has had many high-profile celebrities as spokesmodels, including Inès de la Fressange, Catherine Deneuve (1970s and 1980s Chanel No. 5 spokesmodel), Carole Bouquet (1990s Chanel No. 5 spokesmodel), Vanessa Paradis (spokesmodel for Coco Perfume), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Anna Mouglalis (2006 Chanel Allure Sensuelle spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), Keira Knightley (current spokesmodel for Coco Mademoiselle), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.

Business Strategy

Market Positioning


Core Business




Product Categories


Chanel S.A. profile

Name Chanel S.A.
Country France
VAT Number n.a.
Telephone +33 8 20002005
Fax +33 1 58373535
Date of foundation 1924
Type of Company Private


135 Avenue Charles de Gaulle 92521 - Neuilly-sur-Seine

Ownership (Top Shareholders)

The Wertheimer Family: 100%

Chanel Latest News

Chanel acquires footwear manufacturer Ballin
Chanel continues Italian acquisition spree with footwear manufacturer Ballin.
Chanel’s vineyard on the French riviera has launched a rosé
Chanel is bringing its signature chic to the world of wine
Chanel to expand its men's makeup line
Chanel's men's makeup collection now includes three new makeup products and one skincare product.
Sofia Coppola collaborates with Chanel on a film series to celebrate the latest Métiers d'Art collection
Sofia Coppola has partnered with Chanel to shoot a series of films celebrating the fashion house's latest Métiers d'art collection.
Palais Galliera to reopen with Gabrielle Chanel Retrospective
“Gabrielle Chanel. A Fashion Manifesto” will feature more than 350 pieces dating from the 1910s to 1971.

Chanel’s AW20 couture show marks a return to bold beauty
Chanel global creative make-up and colour designer ,Lucia Pica ,delivers  post-lockdown makeup inspiration
Gigi Hadid unveils new Chanel advert
Lensed by American photographer Melodie McDaniel, Hadid showcases designs by Karl Lagerfeld’s successor Virginie Ward, including the brand’s jumpsuits, bomber jackets and handbags, posing against a mirrored staircase for the latest Chanel Pre-Fall 2020 campaign.
Chanel asks Hong Kong employees to resign or take no-pay leave
To mitigate significant loss of business due to the pandemic, Chanel has offered employees in Hong Kong three options. They can voluntarily resign or take no-pay leave for four months or halve their working hours.
Chanel's first ever digital fashion show
Chanel plans to launch its Mediterranean-inspired Cruise 2020/21 collection digitally on 8th June.
J12.20, the latest Chanel's wristwatch models.
For the last 20 of those years, the fashion house’s most recognizable wristwatch, the J12, has become an icon its own right, and is marking its anniversary year in 2020 with a slew of fresh models. The latest addition, a limited edition named J12.20, is a classically Chanel white ceramic piece adorned with symbols from throughout the brand’s history. 
Gucci raises bag prices
Similar to other brands like Louis Vuitton and Chanel, Gucci is also raising the prices of its bags to make up for loss due to pandemic.
Chanel Says Coronavirus Impact Will Affect Luxury Sector for Next Two Years
“We anticipate that the external environment will continue to impact the luxury sector negatively for at least the next 18 to 24 months,” says Chanel’s CFO Philippe Blondiaux.
Chanel cuts the advertising budget
Chanel , which still expects to turn a profit this year, is reducing advertising and promotions by more than a quarter, cutting production and has canceled or transformed some events like fashion shows this year, including by streaming them online.
Chanel pivoting away From Talc In some cosmetic products
Chanel has removed talc from a loose face powder and dropped a talc body powder because of negative perceptions around the mineral, court documents reviewed by Reuters show.
Major beauty brands to stop use of talc
Major cosmetic brands like L'oreal, Revlon, and Chanel are going to stop the use of talc as reports surface of it being linked to cancer.
Chanel's hope for Paris Fashion Week 2020
Chanel’s global president of fashion, Bruno Pavlovsky, is hopeful that by Paris Fashion Week in September, models will at least be able to walk the runway, albeit to digital audiences. However, In July, the Paris couture collections will be held digitally, rather than on runways.
Luxury brands raise prices amidst pandemic
Due to increased cost of raw materials during the pandemic, luxury brands like Chanel and Louis Vuitton are increasing the prices of their products.

Discover More
Chanel is raising the prices across the globe
Chanel is raising the prices worldwide on its iconic bag and some small leather goods. The price increase range is in euros between 5% and 17%. 
Chanel x Farfetch Store of the Future
French brand Chanel will soon be launching an Augmented Reality Experience in some stores in partnership with Farfetch’s Store of the Future project. 


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