Chanel

Company Chanel Limited
Country France
Email consumerrelations@chanelusa.com
Telephone +33 0800 255 005

Market Segment Luxury
Core Business Apparel

Chanel Financial Report 2021

Last fiscal year ended on December 31, 2021

	Revenue - Billions of EUR
2016	8,65
2017	9,6
2018	11,12
2019	12,27
2020	Get Access Now
2021	Get Access Now

Income Statement Trend

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Revenue

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Billions of EUR	2021	2020	Δ 2021/2020	2019	Δ 2020/2019	2018	Δ 2019/2018	CAGR
Revenue
Operating Income

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Chanel Annual Report

Chanel Updates

Whitney Peak is the new face of Coco Mademoiselle, Chanel

The Wertheimer brothers of Chanel ready to invest in Rothschild & Co

An unique glimpse at Chanel's high jewelry collection from 1932 in Paris

Chanel's New VIP Stores

Chanel puts meticulous craftsmanship in the spotlight

Chanel Continues Its Support for BAAND Together Dance Festival at Lincoln Center

Chanel to open at The Mall at Green Hills

Chanel Price Hike Speculation Causes Online Frenzy in China

Chanel Will Stage a Fashion Show in Dakar, Senegal

Chanel plans to open special stores for high-spenders

Chanel Limited Financial Report 2021

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD	2021	2020	Δ 2021/2020	2019	Δ 2020/2019	2018	Δ 2019/2018	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of USD	2021	2020	Δ 2021/2020	2019	Δ 2020/2019	2018	Δ 2019/2018	CAGR

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Revenues by Country

in Millions of USD	2021	2020	Δ 2021/2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	CAGR
Asia
Europe
Americas

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Official Websites

Chanel website

chanel.com

Chanel ecommerce

chanel.com/en_US/fragrance-beauty/Fragrance-88106

Official Social Media

Brand Description

Establishment

Year

1910

City

Paris

Country

France

Founder

Gabrielle "Coco" Chanel

Designers

Karl Lagerfeld

1983 - February 2019

Virginie Viard

February 2019 - Present

Profile

Chanel is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).
She gained the name "Coco" while maintaining a career as a singer at a café in France. Chanel has catered to tastes in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, 'sexy' pieces with items which conveyed casual elegance. Today, Chanel is most famous for the "little black dress".
According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer.
The company has had many high-profile celebrities as spokesmodels, including Inès de la Fressange, Catherine Deneuve (1970s and 1980s Chanel No. 5 spokesmodel), Carole Bouquet (1990s Chanel No. 5 spokesmodel), Vanessa Paradis (spokesmodel for Coco Perfume), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Anna Mouglalis (2006 Chanel Allure Sensuelle spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), Keira Knightley (current spokesmodel for Coco Mademoiselle), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.