Company The Swatch Group SA
Country Switzerland
Telephone +41 132 9333 550
Market Segment Premium
Core Business Watches

Certina Financial Report


The Swatch Group SA Financial Report 2021

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

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Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of CHF20202019Δ
Current Assets        
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Official Websites

Certina website
Certina ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description




Alfred Kurth
Adolf Kurth


Team of designers


The CERTINA watch company was founded in 1888―125 years ago, in Grenchen, Switzerland, at the centre of an exceptional watchmaking heartland. Three main principles guided the company at its outset and still do so today: reliability, precision and innovation. The world-renowned CERTINA brand name has stood the test of time, thanks to strong technical development, attractive sporty designs and faultless accuracy. It has participated in many truly daunting expeditions, deep under water or high up in the Himalayas, carving itself a very recognisable name and a distinct place in watchmaking history. The launch of the company's unique DS (Double Security) Concept in 1959 marked an important step forward, bringing an already rugged product to new levels of shock resistance. That expertise has been part of every CERTINA watch since those extreme and already very sporty days.

For over five decades, the CERTINA brand name has been seen next to some of the most brilliant sports personalities, legendary names like Muhammad Ali, Mike Doohan, Colin McRae, Petter Solberg, Thomas Lüthi, Robert Kubica and Pedro de la Rosa. Sports fans the world over are of course familiar with the CERTINA name from Formula 1 and motorcycling racetracks. In 2005, the brand stood behind Thomas Lüthi as he seized the 125cc MotoGP World Championship. The same year, CERTINA also became an official partner of the Sauber F1 Team, known in those days under the name Sauber Petronas. The strong synergy was obvious between the precise, high-tech fields of Formula 1 and watchmaking, and so in 2006, CERTINA also signed on BMW Sauber F1 Team driver Robert Kubica, who remained brand ambassador until late 2009. In 2013, an exciting new partnership was announced, in which CERTINA now becomes Official Partner and Timekeeper for the FIA WRC World Rally Championship, another very popular branch of motor racing, perfectly suited to the brand's dynamic, upbeat image. CERTINA continues its long-term official partnership with Sauber F1 Team, as well as its ongoing commitment to sports in general, with brand ambassadors Ole Einar Bjørndalen, Norwegian star and most successful biathlete in sporting history, and Swiss stuntman Oliver Keller, famous in Hollywood circles for breathtaking stand-in work for top movie stars.

Business Strategy

Market Positioning


Core Business




Product Categories


The Swatch Group SA profile

Name The Swatch Group SA
Country Switzerland
VAT Number n.a.
Telephone +41 (32) 343 6811
Fax +41 (32) 343 6911
Date of foundation 1983
Type of Company Listed


Seevorstadt 6 CH-2500 Biel Switzerland

Ownership (Top Shareholders)

Hayek Pool: 41.70%
Mrs Esther Grether: 7.20%
Public shares: 51.10%

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