It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Carol Malony knows exactly what girls (and boys) want. After owning a string a great lingerie boutiques, she was inspired to start her own line. It was an instant hit and for years she was a top designer for Victoria's Secret. Looking for a little more freedom, she decided to branch out on her own again and put her abundance of creativity to better use. Her signature line serves up all of our favorite things - ruffles, bows, sparkles, and frills - with a healthy dose of whimsy and just a pinch of peekaboo.
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