Caractère
Accessories / Apparel / Bags / Shoes
Caractère was launched by the Miroglio Group in the mid-90’s with a collection inspired by women that only wear the clothes they want to wear. Today, just as it was then, the Caractère woman is ti...
Caractère was launched by the Miroglio Group in the mid-90’s with a collection inspired by women that only wear the clothes they want to wear. Today, just as it was then, the Caractère woman is timeless, an established and pragmatic working woman that has rewritten the rules of femininity to reflect her own image with general and sensual creativity. Lines, fabrics, materials and irreplaceable details give the Caractère woman a timeless beauty. New Formal is the new Caractère style, smart and elegant at times for an up-to-date feminine approach. A collection based on opposites: iconic menswear garments that become feminine, macramé laces and sporty trousers, fleeces with sequin embroidery and hyper-chic cuts, classic-inspired parkas embellished by fur trim. A restrained mood of easy elegance, designed for various everyday wear occasions, from the most formal to the most relaxed. A dress style suited to a contemporary woman embracing the latest beauty codes: intense look, sharp thinking and plenty of personality.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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