Calida
Swimwear / Underwear & Lingerie
For over 70 years we have been the traditional Swiss brand that defines perfection, naturalness and well-being, and are one of the leading bodywear brands in Europe. Continuous development of our p...
For over 70 years we have been the traditional Swiss brand that defines perfection, naturalness and well-being, and are one of the leading bodywear brands in Europe. Continuous development of our products and fabrics has allowed us to offer our customers much more than just essentials for “under”: daywear and sleepwear, loungewear, tops, knitwear, accessories, swimwear and beachwear guarantee unforgettable moments in all of life’s situations, anytime, anywhere. More than just visible attention to detail, wonderful workmanship and perfect fit guarantee the greatest ease. The unmistakable, natural fabrics are also very important. Their exceptional quality is pure luxury for the skin and for comfort. Natural, genuine, authentic. This is CALIDA and these are our customers. "Naturally me – I am how I am. Totally."Brand Details
Founder
Hans Joachim Palmers
Brand Strategy
Market segment
Bridge
Core business
Underwear & Lingerie
Targets
Men, Women, Kids
Calida Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2021
Revenue per year
in Millions of CHF