Cacao
Apparel
Designing and manufacturing successful children’s apparel is far from simply producing smaller sizes. It is a mission that demands absolute dedication, as well as an understanding of a child’s worl...
Designing and manufacturing successful children’s apparel is far from simply producing smaller sizes. It is a mission that demands absolute dedication, as well as an understanding of a child’s world. It requires experience and can’t be improvised. More than 30 years with one focus: dressing children. IDEA company is the exciting result of a concept to provide a total look for kids. The project began with the CACAO brand in 1978, a recognized leader in kids’ sportswear. The innovative children’s label PAPERMOON was added in 1986. The participation and acquisition by the Danieli family group in 2003 was an essential step. IDEA has applied its background and significant organizational experience to become an important point of reference in the 0-14 age range clothing market, both domestically and internationally.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Kids
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