Company The Burton Corporation
Country United States
Email info@burton.com
Telephone +1 (800) 881 3138
Market Segment Mass Market
Core Business Active Wear

Burton Snowboards Financial Report 2018

 

Income Statement Trend

Income Statement Highlights

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The Burton Corporation Financial Report

Income Statement Trend

Income Statement Highlights

in Thousands of EUR20132012Δ
2013/2012
2011Δ
2012/2011
2010Δ
2011/2010
CAGR
Operating Income        

Balance Sheet Highlights

in Thousands of EUR20132012Δ
2013/2012
2011Δ
2012/2011
2010Δ
2011/2010
CAGR

Official Websites

Burton Snowboards website

Official Social Media

Brand Description

Establishment

Year
1977
City
Londonderry
Country
United States

Founder

Jake Burton Carpenter

Designer

Unknown

Profile

Burton built the world's first snowboard factory. It is the largest snowboard brand in the world. Burton products are marketed worldwide in over 4,348 stores; 1,536 of those stores are located in the United States. In 2003 Burton allowed several online companies to sell Burton products over the internet. For years Burton had only been available through stores locally, but Burton felt that an online presence would allow buyers to have an alternative instead of turning to another brand.
Besides selling Burton products, Burton stores sell several sub-brands which focus on specific market niches. These sub-brands include Anon Optics (snowboard goggles and eyewear); RED (helmets and body armor), Analog (outerwear) and Gravis (footwear). In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including Forum Snowboarding which designs hardgoods and softgoods, outerwear and streetwear. Burton, a privately-owned company, also owns a surfing distributor.
The Burton line is split into three types of categories. They are: Freeride, for big mountain; freestyle, for versatile ride; and park, for freestyle disciplines like half-pipe and park. Each of the categories has different levels of performance and price. In 2009, Burton's line included 61 snowboards in men, women, and youth.
Board prices range from $300 to $1,500.
In February 2008, Burton acquired DNA Distribution, which includes the skateboard manufacturer Alien Workshop, and two other companies.

Business Strategy

Market Positioning

Mass Market

Core Business

Active Wear

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Shoes
 

The Burton Corporation profile

Name The Burton Corporation
Website burton.com
Country United States
VAT Number n.a.
Telephone +1 802 862 4500
Fax +1 802 660 3250
Date of foundation 1977
Type of Company Private

Headquarters

80 Industrial Parkway 05401 - Burlington, Vermont

Ownership (Top Shareholders)

The Burton Corporation doesn't provide the information on its shareholders.

The Burton Corporation Brands

Burton Snowboards Marketing Research

Fashionbi Index Book 2014

A brand's consideration has become so central in contemporary marketing and communication activities ...

102 pages
 

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