Bottega Verde
Body Care / Fragrance / Hair Care / Make-up / Man Care / Skin Care
Bottega Verde was founded in Italy, between Florence and Siena: in Pienza, a small Tuscan town listed by UNESCO on account of its natural, artistic and cultural heritage. This home to tradition, wh...
Bottega Verde was founded in Italy, between Florence and Siena: in Pienza, a small Tuscan town listed by UNESCO on account of its natural, artistic and cultural heritage. This home to tradition, which nestles amongst hills, vineyards and wheat fields, was opened in 1972 as a small herbalist shop with a passion for artisan production and sale of Cosmetics based on natural active ingredients. Bottega Verde was already an extremely interesting business in the early 90s: authentic, sincere and dedicated to women, but with a great deal of potential to achieve more. The Group that purchased Bottega Verde - with a good deal of business experience after years in the direct marketing sector- decided to focus on the Cosmetics sector, and with enthusiasm and intuition, it transformed Bottega Verde into a nationwide success.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
Bottega Verde Latest News
Bottega Verde Supports "LEI E"
Bottega Verde, which holds 90% of women employees, has shown its support to the social advertising campaign "LEI È" dedicated to educating all women about the rights in the Constitution.
Bottega Verde Celebrates its 50the Birthday with Univisual
Bottega Verde is commemorating completing its 50th anniversary in 2022, in conjunction with its partnership with Univisual to revamp its strategic analysis on marketing and media for brand identity.
Bottega Verde's Beauty Workshop
Bottega Verde hosted the Beauty Workshop in its outlet at Red Sea Mall in Jeddah.