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It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Bosideng, as a Chinese Famous Trademark, is the flagship brand under Jiangsu Bosideng Down Wear Limited. As the State Inspection-exempted and State Export Inspection-exempted product, Bosideng has been taking the lead in sales volume for 17 consecutive years (1995-2011). It was in Bosideng Down Wear that Chinese Mountaineering Team reached the peak of Everest Mountain and Chinese Scientific Survey Team was exploring during its expeditions into both the North Pole and South Pole.
With the design concepts of "simple, natural and elegant", Bosideng has released the trend of Chinese cold-proof wears for 15 years in a row (1997-2011), pioneering the transformation of down wear from bulky and unfashionable styling to something casual and fashionable.