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Bosideng, as a Chinese Famous Trademark, is the flagship brand under Jiangsu Bosideng Down Wear Limited. As the State Inspection-exempted and State Export Inspection-exempted product, Bosideng has ...
Bosideng, as a Chinese Famous Trademark, is the flagship brand under Jiangsu Bosideng Down Wear Limited. As the State Inspection-exempted and State Export Inspection-exempted product, Bosideng has been taking the lead in sales volume. It was in Bosideng Down Wear that Chinese Mountaineering Team reached the peak of Everest Mountain and Chinese Scientific Survey Team was exploring during its expeditions into both the North Pole and South Pole. With the design concepts of "simple, natural and elegant", Bosideng has released the trend of Chinese cold-proof wears starting from 1997, pioneering the transformation of down wear from bulky and unfashionable styling to something casual and fashionable.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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